Technical guide on Accessible Travel Journey
5. General concepts
Information
Table of contents
Note: This document was developed as a reference document for voluntary use. The voluntary guidance found in this document should not be interpreted as replacing or superseding, in whole or in part, obligations that entities must comply with. Also, fulfilling the voluntary guidance found in this document does not automatically fulfill obligations. These obligations include any obligations found in legislation, regulations, policies, directives, codes and/or other instruments that may apply to entities. It is the responsibility of users of this document to judge its suitability for their particular purpose.
People with disabilities experience numerous barriers to travel. Barriers, or features of the tangible and intangible travel environment, can lead to the exclusion of people with disabilities and support persons from experiencing places away from their home. For example, attitudinal barriers (such as discriminatory behaviour from a customer service agent) and physical barriers (such as stairs leading to a boarding area), among many others, can keep people with disabilities from participating in the travel journey safely and enjoyably.
The following guidance applies to travel providers across any means of transportation who are interested in following them.
5.1 Guiding values
Travel experiences can be complex and multifaceted and may include several interactions between the traveller and the travel providers across multiple locations, and over a prolonged period. To create experiences that are as accessible as possible, travel providers should understand their responsibilities to provide fair, equitable, and inclusive experiences for travellers.
Travel providers should design traveller experiences in a way that allows people with disabilities to:
- travel independently, if desired;
- ensure their experience will be comparable to that of a traveller without disabilities; and
- ensure all travellers are treated with respect, no matter their ability, or needs.
Travel providers should consider all barriers that may exist and should remain open to altering the travel experience when needed. The provider should also ensure all products and services that people with disabilities may interact with are reviewed regularly in a systematic way, and that they are supported by company policies and practices.
Below is guidance for consulting with persons with disabilities that travel providers should follow.
Consultation with persons with disabilities
In all situations, travel providers should ensure that persons with disabilities are involved in all levels of their organization. For some providers, you must ensure that people with disabilities are involved (please refer to the resources in section 15. Ideally, involvement can occur internally (such as hiring people with disabilities) or through ongoing consultation. For example, people with disabilities could work directly with the teams looking at accessibility as well as individuals from organizations that represent people with disabilities. People involved should include people with a wide range of lived experience. This could include various intersections of identity, such as diversity in ability, age, race, ethnicity, gender, and more.
5.2 Support persons
Support persons provide a meaningful way for people with disabilities to fully participate in the travel journey by helping to reduce or eliminate travel barriers.
To meet this guidance, start by:
- Accommodating the presence of support persons.
- Providing seating for a support person with the passenger.
- Accepting support persons for individuals that need assistance. This includes, but is not limited to, support persons helping with:
- mobility;
- eating;
- using the washroom;
- transferring; or
- communicating.
5.3 Guide dogs and service dogs
Personal supports can also include guide dogs and service dogs. Service dogs provide the opportunity for passengers with disabilities to travel independently, and people with disabilities must be allowed to travel with their service dog.
To meet the guidance, start by:
- Allowing guide dogs and service dogs to enter and take part in travel activities, so long as the individuals keep the guide dog or service dog with them and that the law does not otherwise prohibit the guide dog or service dog.
- If a guide dog or service dog is prohibited by law from entering, the service provider must provide an alternate method for delivery (for example, if a service dog or guide dog is prevented from entering a cafeteria because its presence would impact health and safety).
- Having dedicated guide dog or service dog relief area in the immediate vicinity of travel spaces or onboard where possible (for ferries). For example, an airport guide dog or service dog relief area should be available within the secured area of the terminal so that passengers are not required to leave the terminal.
- Routinely cleaning guide dog or service dog relief areas and having accessible routes of entry to the relief area. For example, having an entry with level access and no steps to the relief area and identifying the relief area through forms of accessible signage, including tactile, braille and other forms.
5.4 Information and communication
It is important for travel providers to consider how people with disabilities communicate and understand information. Information should be communicated in accessible formats to people with disabilities.
To meet this guidance, start by:
- Providing alternate forms of communication in the following formats, each followed by some but not all examples:
- Visual, such as photographs, diagrams, pictograms;
- Textual (written) such as large print, plain language;
- Tactile (through touch) such as Braille, tactile lettering (3-dimensional letters); or
- Audible (through sounds) such as sounds through speakers, or a read-out-loud function.
- Consider additional formats to present information, such as instructions (either on a website or in-person) interpreted through sign language videos.
- When possible, eliminating environmental distractions such as screens that have information next to a window where sun glare prevents users from reading the information or placing an information station or booth next to a speaker where terminal announcements are being played. This allows people to focus on communicating and receiving crucial travel information.
- Following the guidance on accessible information and communication technologies found in CAN/ASC EN 301 549: 2024 - Accessibility requirements for ICT products and services (EN 301 549: 2021).
5.4.1 Written communication
Written materials should be in formats that are accessible to the widest range of users.
To meet this guidance, start by:
- Providing all written materials in a sans serif font that is size 14 or larger.
- Providing written text that is well contrasted with its background (for example, a white background with black text).
- Ensuring that pen and paper are available when communicating, particularly for people with communication disabilities and those who are deaf or hard of hearing.
5.4.2 Digital communication
Websites should be made accessible and travel providers’ email addresses should be easily locatable.
To meet this guidance, start by:
- Providing information related to available services, or information relevant to a person’s trip, in an accessible format.
- If a website is used as a means for travellers to create personal accounts (for example to make reservations or monitor their trips) or to access information related to their travel (for example, accessing their itinerary), providing an alternative method to retrieve or create this information. The alternate method should be noted on the website.
- Following the guidance on accessible information and communication technologies found in CAN/ASC EN 301 549: 2024 - Accessibility requirements for ICT products and services (EN 301 549: 2021).
5.5 Training
All employees, regardless of their level of interaction with the public, should receive training on accessibility. Training should be tailored to their specific occupation within the travel industry. Travel providers can use external and internal training resources to provide training programs for their employees.
To meet this guidance, start by:
- following the process outlined below when creating and conveying training materials:
- determining the training needed for the task;
- creating or sourcing training materials;
- completing training;
- determining the effectiveness of the training;
- providing information about the 7 priority areas of the Accessible Canada Act;
- employment (for example, external and in-house supports for employees with disabilities);
- built environment (for example, requirements for an accessible built environment relevant to their sector, knowing the emergency egress routes);
- information and communication technologies (ICT) (for example, key principles and requirements of web and app accessibility);
- communication other than ICT (for example, communication needs of various disability groups);
- design and delivery of programs and services (for example, communicating respectfully and providing programs through multiple modalities);
- procurement of goods, services and facilities (for example, involving end users with disabilities in the procurement process); and
- transportation (for example, understanding the accessibility features of a transportation method when travelling).
- providing role-specific information during training, for example:
- when to refer the person to someone for more information and how to escalate concerns;
- how to effectively provide support (for example, terminal and onboard employees could also receive training on how to assist passengers with disabilities boarding and disembarking);
- how to use any special boarding/disembarking equipment (for example, lifts, slings, narrow wheelchair);
- how to assist persons with disabilities in emergency evacuations; and
- how to properly handle and store mobility aids and assistive devices.
- training all individuals who are involved in the delivery of the travel services (such as employees, persons creating policies for a travel provider, or contract workers), including senior management;
- routinely updating training programs and providing annual “refresher training” that builds on the employee’s prior learning. Training should also be required upon changes to an employee’s position or role responsibility;
- ensuring training records are maintained; and
- ensuring employees have completed their training within 60 days of employment. Until then, the new employee should work side by side with a trained employee.
5.6 Customer service
To provide customer service, travel providers need to:
- understand the needs of people with disabilities;
- understand how to effectively communicate with people with disabilities; and
- have a system in place to monitor customer service to help identify areas of improvement.
Developing a culture that is conducive to customer service starts at the senior management level.
To provide accessible customer service, senior management should start by:
- ensuring customer service policies are available in a written format;
- reiterating the importance of meeting the needs of customers, including customers with disabilities;
- promoting the importance of inclusive customer services within their organizations; and
- continuously working to improve customer service policies and resources and ensure that they are up to date.
5.7 Feedback and complaints
Travel providers need to be able to manage any feedback and complaints that they receive from the public throughout all stages of the travel journey.
To meet this guidance, start by:
- Having mechanisms in place to manage the feedback and complaints received. This includes:
- having a specific person, or group of people, responsible for managing feedback and complaints related to accessibility;
- informing the public of the mechanism that is in place (for example, through a travel provider’s website);
- informing the public of how they can report a problem (for example, by phone or by email); and
- ensuring that the mechanisms for submitting feedback or complaints are accessible to all travellers.
- In the event a problem cannot be resolved, connecting the traveller to another person or organization that can provide additional assistance.
- Monitoring, reviewing, and revising feedback and complaints, as well as feedback and complaint mechanisms, in order to make improvements when necessary.